Fantastic post, Brian. As a sports fan, I loved the metaphors you drew from both European and American football. I'm a huge college football fan (specifically, the SEC), and the negotiations during the past few weeks were getting ridiculous. I'm tired of the BCS focusing more on television revenue than anything else. I think the organizations that truly survive and thrive past this economic crisis are going to be the ones that are open to collaboration and cooperation. Industry stakeholders have a lot of power and it would behoove associations (big and small) to give members the best possible experience.