We've tried to define content marketing before on this blog - such as here and here. But the examples that Jeff Korhan gives here comparing content to cash really nails it.
I think there's a misconception out there that content marketing/management deals strictly with digital or social media. Maybe it's because we've been hearing for years that digital is going to replace print any day now. Once again, Joe Pulizzi reminds us that all channels - print, digital and in-person - serve a purpose in a content strategy.
Why does content marketing work? Here's a reminder from Content Marketing Today that hits home. As I consider getting a new car, the part of the process I dread the most is dealing with the salespeople. In-your-face sales tactics may work on a car lot, but you can't strong-arm your customers or prospects into visiting your website. (And as an association, we can't bully our members into joining.)
Another great tool from the Content Marketing Institute - print it, laminate it and post it where you can see it every day as you're creating content.
So, what's on your content marketing "must-read" list?