Consider yourself more of a numbers person? This piece from eMarketer shows some of the research about how and why marketers are using content. The #1 reason is to establish their business/organization as thought leaders. And don't you want your association to be a thought leader for your industry?
Still don't see the point of Twitter? This story from JoePRguy is less about developing content and more about the value of paying attention to what's being said. (Of course, being ready and able to quickly respond with content is important, too.)
Confused by hashtags? This post from Naomi Reiter brings up a good point - your content is only valuable if people can find it.
By the way, if you want to stay on top of the latest updates about The Drake Forum for Association Leaders, we've created a Twitter hashtag - #Drake11. Follow along and join in on the conversation!
Thinking about taking your association's publication digital? If your idea of "going digital" is slapping a PDF version of your printed magazine on your website, then you're really missing the point. If you want to see what's possible - here's a nice example from ASAE Associations Now - a digital publication about digital publications.
If your eyes are tired from reading ... Check out this video interview from Hubspot with our favorite content marketer (and upcoming speaker at The Drake) Joe Pulizzi. As he points out, content marketing isn't new. The biggest challenges organizations have is 1) developing good content - content that engages and informs audiences; 2) making the most of the content that's already been created through repurposing and re-imagining; 3) making the commitment to a long-term strategy. Content marketing is not just another campaign.
Don't miss your opportunity to see Joe live and in-person at The Drake -- register today!