AMR Explores Business Opportunities in Asia

Nick Ruffin, AMR Management Services COO,

talks with a representative from the hospitality

industry in Hong Kong.

LEXINGTON, Ky. – AMR Chief Operating Officer Nick Ruffin recently traveled to Hong Kong as part of a coalition of association management companies (AMC). The AMC Study Mission focused on growth potential of Asia as a market for associations and business opportunities for AMCs.

“The trip familiarized us with the culture and business environment for associations in Hong Kong and the region,” Ruffin said. “Hong Kong is a fascinating place and may be in discussions involving future client conferences and events and future business expansion.”

Representatives from six select AMCs were invited on the tour, sponsored by Meetings and Expositions Hong Kong. Almost a dozen AMC owners and key staff joined Ruffin. The group toured Hong Kong meeting and event venues, met with tourism and economic development officials and participated in discussions about doing business in the region.

“Discussions with local healthcare and hotelier association leaders, and AMCs already doing business in Hong Kong, provided some insight into differences between the U.S. association and meeting planning industry,” Ruffin said.

Economic growth in Asia, and globalization in general, will affect all businesses segments including association management companies and associations.

“We need to be ready to respond to the challenge of doing business globally,” Ruffin added. “This is just a first step.”

About AMR Management Services AMR Management Services provides professional services to a variety of local, regional, national and international nonprofit trade associations, professional societies and foundations. Through our passion, people and principles, AMR turns vision into action to enable client success.

AMR’s core services include association management, conference and event management, marketing and creative services and technology management. More than 20 organizations rely on AMR for headquarters and administrative support, executive leadership, board management, research and issue management, government affairs, conference and event management, technology support and website development, content management, fundraising, and marketing and creative services. AMR is charter accredited by the AMC Institute and active in the American Society of Association Executives. To learn more, visit www.AMRms.com.

Media Contact
Brian Reuwee
(636) 449-5050
breuwee@amrms.com