How to create a memorable recognition and awards program for your association

by Alison Keller

Running an awards program is a lot of work. An association will want to keep top of mind how to publicize the program in order for the association and the award recipients to gain the most benefit. Also, it is important to keep the program fresh and exciting for members. Below are a few ideas to help in these areas.

Drive the Excitement Here are a few simple items to add to your awards programs:

• Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. 
• Host a conference call where staff can explain rules and process regarding the awards program and previous award recipients describe their entry process. 
• Send email reminders with tips for submitting a nomination. 

Provide the Tools In order for recipients and associations to gain added publicity, associations can provide recipients with the tools to aid in marketing their award.

One option is to provide branded marketing tools such as: web banners, PowerPoint templates (for internal presentations), press release templates, Facebook logos, email signature logos, award photos and more. 

The tools should include the award program logo, date (year) and award recipient status. To further emphasize and explain the process, set-up a conference call with the recipients to review the items and encourage their use. Also, it is helpful for the tools to be in one place and easy to access. Look into creating an Awards Program Marketing Tool Kit site for easy downloading of the tools.

Create an Award Ceremony to Remember We all know that awards banquets can get long and boring. Make this an event your association members will not want to miss. The following are a few ideas. 

• Instead of having long and drawn out recipient speeches, require each recipient to provide a 60-second video that highlights their award project and team. Use this in lieu of a speech and encourage them to make the video fun. 
• Playing upbeat music during the ceremony can add to the hype
• Hire a professional photographer to take pictures during the ceremony and then afterwards with each award recipient and the association president.