Great job on this post. I was taking notes while I was reading and it didn't surprise me that I got a lot. This is just full of information that't so helpful. Thank you very much for sharing.
I may have to agree with Thomkins!, people will learn a lot from this material. Well, as I was reading your research, I came with a proposal that you should organize a talk or a webinar regarding content marketing, because it could help other entrepreneurs out there even the newbies and aspiring ones!