Who? What? When? Where? Why? and How? Key questions journalists ask to get the full story. Association leaders need to key questions of their organization to help priorities programs and focus their goals.
Open ended questions such as "How can we improve?" and "What do we need to do differently?" can apply to particular activities or to the entire organization. But they require follow up questions to identify specific actions you will take in the next twelve months.
Here four additional questions significant to nonprofits from Hardy Smith, an association leadership consultant.